Today we at Taste Vacations and Zephyr Adventures announced a brand-new Beer Marketing & Tourism Conference, which will take place March 28-30, 2017 in Asheville, North Carolina.
As you might or might not know, Zephyr has two sides to its business: tours (here at Taste Vacations and with our sister company Zephyr Adventures) and conferences (run by Zephyr Conferences). The BMTC is our seventh and newest conference.
Why does this interest you as a traveler with Taste Vacations? Simply because it reflects our growing connection to the craft beer industry, which will lead to new and better active beer tours in the future.
The BMTC is an industry conference and we think it is timely. Craft beer has been absolutely exploding in the US and now throughout the world. In fact, the growth has been so impressive many breweries simply sell out of their product without doing much marketing.
But there are now over 4,400 breweries in the United States with more coming online every single day. This results in competition – for tap room visitors which are oh so important to small breweries and for shelf space, which is not growing to keep up with beer production. Hence, marketing and tourism are becoming increasingly important.
As the organizer of the conference, we at Zephyr have the great pleasure of interacting with many of these breweries and those connections (and friendships) allow us to provide you with special experiences on our beer tours.
Want to see? Come join our Belgium Beer Tour or, coming soon, a beer tour in Colorado.