Placing Value on Luxury Travel (and Ultimately, Happiness)

By March 3, 2016Taste Vacations
The Value of a Taste Vacation

At Taste Vacations, we place a high amount of value on creating unique culinary experiences not available to the everyday traveler. We believe in providing you with an outstanding, unforgettable vacation where you will be taken care of every step of the way so that you can truly relax and concentrate solely on enjoying yourself.

Generally speaking, we believe everyone should prioritize travel in their lives, even if that means you venture out to a new region that is only an hours drive from your house. You can learn so much about the surrounding world, and frankly, yourself, by expanding your boundaries and seeing new things. We aren’t alone in this belief. The perceived value of travel has increased greatly over the past few years, with several recent studies showing that people who spend money on experiences rather than material goods are generally happier.

Experiences such as travel, attending a concert, or taking a class to learn a new skill will result in increased happiness for the participant, even after the actual experience is over. A purchase of materials goods such as a luxury car or designer watch can create happiness but only for a short period of time. (Though traveling in your luxury car to new destinations would be a step in the right direction!)

Last year, an article on Fast Company featured an interview with Dr. Thomas Gilovich, a researcher who has been studying the effects of money vs. happiness for over 20 years. “Our experiences are a bigger part of ourselves than our material goods,” says Gilovich. “You can really like your material stuff. You can even think that part of your identity is connected to those things, but nonetheless, they remain separate from you. In contrast, your experiences really are part of you. We are the sum total of our experiences.”

The Taste Vacations team has a passion for life and places value in providing our guests the opportunity to explore new territories, experience new cultures, and taste new cuisines – which we would like to think, in turn, may help the world be a happier place.

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